01 — Tools & Setup

What gets configured
inside your investment

LinkedIn Sales Navigator
Precise audience targeting — job title, company size, GCC location, and industry filtering to build your exact ICP list.
LinkedIn Campaign Manager
Full ad account setup — TOFU, MOFU, and BOFU campaign configuration, pixel installation, and ongoing optimisation.
DM Outreach System
Automated LinkedIn DM sequences — scripted, personalised, and timed to follow up with connection acceptors.
Email Marketing Setup
Full email system configured — domain warm-up, deliverability, list segmentation, and automated nurture sequences.

All tools are configured and managed within your investment — no separate subscriptions required from your side.

02 — Deliverables

Everything you receive

01
ICP Research Document
Exact target profile — job titles, company sizes, GCC filters
02
LinkedIn Profile Audit & Optimisation
Full LinkedIn Profile Optimization and Management
03
Content Creation & Calendar
8–12 posts written, formatted, and ready to publish
04
2–3 Lead Magnets
One-pager, checklist, or case study — tailored to your ICP
05
Opt-in Page
Built to capture and qualify inbound interest
06
Offer
Positioned and written for your GCC enterprise audience
07
Full Ad Funnel — TOFU, MOFU & BOFU
Three-stage LinkedIn ad campaigns built and managed
08
DM Sequence Scripts
Message by message — who gets what, in what order
09
Email List Building
Targeted list built and filtered against your ICP
10
Email Campaign & Auto-System
Full automation — triggers, timing, and segmentation configured
11
Email Nurture Sequence
5–10 emails written and loaded into the system
12
Weekly Pipeline Reports
Performance overview delivered every week
13
Booked Calls Delivered to Your Calendar
Qualified leads scheduled directly — you show up, we handle the rest

03 — Work Breakdown Structure

Week by week,
exactly what happens

Phase 1
Research & Setup
Week 1 – 2
  • ICP (Ideal Client Profile) creation
  • LinkedIn profile optimisation — both founders
  • Ad account setup & pixel installation
  • Lead magnet creation
  • Offer creation
  • Opt-in page build
  • Ad creative — TOFU, MOFU & BOFU
  • Email system & DM system setup
Phase 2
Execution & Optimisation
Week 2 – 6
  • TOFU ads go live — brand awareness to cold GCC audience
  • Content posting begins — 2–3x per week
  • MOFU retargeting ads activated
  • DM outreach begins to connection acceptors
  • Email sequences triggered for opt-ins
  • BOFU ads go live — high-intent audience
  • Qualified leads book discovery call
  • Weekly strategy call — review together
Ongoing
Lead Qualification & Booking
Throughout
  • AI scores incoming leads by engagement & profile match against your ICP
  • Booked calls delivered directly to your calendar — ready for you to close